Fun Ta Zia

Description & Defining

Fun Ta Zia is a vibrant kids’ brand universe designed to turn everyday moments into playful, magical experiences. Through colorful characters, dreamy worlds, reward tokens, packaging, and interactive touchpoints, the identity creates a joyful world where children can play, imagine, explore, and connect.

Challenge & solutions

“making kids feel the brand — not just see it.”

The challenge was to create a brand system that felt playful, original, and emotionally connected to children, while still being flexible across toys, packaging, play zones, digital games, and family moments.